Kendrick Lamar’s Big Performance

“Salutations!,” the actor Samuel L. Jackson, dressed as Uncle Sam introduced Kendrick Lamar at New Orleans’ Caesars Superdome for the 2025 Super Bowl halftime show — a powerful, commanding creative choice by the first solo hip-hop artist to ever headline the coveted slot.

For just under 13 minutes during the halftime show sponsored by Apple Music and Roc Nation, Lamar commanded the field.

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Photo Credit: AP Photo/Frank Franklin II