Clark Atlanta University Makes History as the First HBCU with a Media Sales, Operations & Marketing Curriculum
Written by Karolyn Hairston on November 20, 2023
For the first time in the U.S., students of the Atlanta University Center (AUC) will have the opportunity to complete a four-year college degree in which the last two years of the curriculum are devoted to equipping them with the skills to succeed in media sales, operations, and marketing starting in the Fall of 2026.
Juniors and seniors at Clark Atlanta University (CAU), Morehouse College, and Spelman College will be eligible to register for the courses. The curriculum will be derived from the successful Media Sales Institute (MSI) curriculum, which prepares and pre-qualifies college graduates for careers in media sales, operations, and marketing departments.
For more information, click here: CAU Makes History